IP DEVELOPMENT STRATEGY

Over two years advising Archie Comics, I helped build an IP valuation and franchise development strategy designed to unlock the commercial potential of its extensive character library. My work included evaluating underlying IP, developing a strategic roadmap for film, television, gaming, and publishing adaptations, and identifying creative and commercial partners—including exploratory conversations with partners in theatrical, gaming, digital, podcast, streaming, tv, and film. I also developed brand partnership concepts and new opportunities for franchise expansion.

The relevance: This experience helped establish my approach to IP development: connecting creative potential with commercial strategy, identifying the right partners, and building pathways for established intellectual property to reach new audiences and generate long-term value across entertainment platforms.

ARCHIE COMICS - RCM Entertainment