IP DEVELOPMENT STRATEGY

Over the past two years, I have led entertainment IP development and brand partnership strategy for The Inner Game of Tennis, working directly with the rights holders of Tim Gallwey’s iconic bestselling book. My work has focused on transforming a globally recognized philosophy of performance and mindset into a scalable, multiplatform entertainment and lifestyle franchise. This includes developing original scripted and unscripted formats, packaging talent, cultivating relationships with major sports and media platforms, and building strategic brand partnership opportunities currently in active engagements.

Alongside this development, the property has expanded into a growing digital ecosystem, including a social audience of more than 300,000 followers, tens of millions of monthly impressions, and the launch of an AI-powered coaching and performance app.

The relevance: This work demonstrates my ability to take established intellectual property beyond its original medium, develop a broader franchise strategy, and connect storytelling, audience development, technology, and commercial partnerships. It represents an upstream approach to IP development—building long-term enterprise value by aligning creative ambition with audience growth, distribution opportunities, and strategic brand investment.

INNER GAME STUDIOS